Family is one of the most important influences in our lives both emotionally and politically. Our nuclear family teaches us almost all of the lessons that we go on to use in our life and with our own future family. A large part of my family comes from Eastern Oregon, where they owned farms and raised their family working hard and educating their kids through said work. The farm family is one of the closest families, spending upwards of 70 hours a week working together to create something that powers our country. Along side farmers, football is an american tradition that spans the past 100 years. Nothing represents football better than the Super Bowl, which is why businesses pay millions of dollars to be featured in the advertisements. One particular company took advantage of our american values, producing one of the most touching ads ever created.
God made a farmer was created by Ram Trucks, targeting american values in order to promote their company. They start by highlighting all of the things that farmers do daily that people of other professions could consider impossible. Working 70-80 hours a week, milking cows and plowing fields and still having time for PTA meetings at night. Christianity is the dominate religion in the United States, and the advertisement uses that to its advantage. God made a farmer combines the two things that the typical american cares about, and on top of that combines it with football, america’s past-time. Ram uses language in the ad that only a farmer would understand like leaning lambs and weening pigs. When the typical middle class farming family watches this ad they feel the connection with the message. Ram Truck’s target audience is the farmer and they do a great job of targeting that group of people. Later in the ad they bring up nailing a family together with the strong bonds of sharing. That is where the family values part is present. The farming family watching the Super Bowl and seeing this ad will feel the support from our country and feel good about what they are doing. This leads to them remembering this ad next time they are looking for a truck. Family is important to all of us and we want to have the strongest connection with our nuclear family as possible. This is why the advertisement works because no family is stronger than a farmers.
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